The initiative Gunnedah Shire Localised, driven by Gunnedah Shire Council, aims to help businesses increase their visibility by building connections with fellow business owners and new customers.

It's free to sign-up and benefits include access to resources and articles by local business experts; networking and professional development events opportunities; and access to an online community noticeboard where businesses can collaborate and share positive news stories.

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Gunnedah shire mayor Jamie Chaffey said Localised would facilitate increased spending between local businesses, keeping money within the shire.

"We have great local businesses, but sometimes they can be hard to find," Cr Chaffey said.

"Through Localised, the business community has a new way of coming together to promote themselves, share business tips and advice, find goods and services, connect to business events and discover upcoming local opportunities."

Economic development manager Charlotte Hoddle said Localised would be a fantastic local and collaborative tool for businesses.

"Localised is a great tool to help businesses reach new customers, as well as connecting the local business community. That's good for business, for jobs and the broader community," Ms Hoddle said.