Woolworths Gunnedah now has a "quiet hour" for people with autism and other specific needs.
Every Tuesday from 10:30am-11:30am, the oven buzzers will be turned off, lights will be dulled and the volume of music will be lowered.
Other changes include reduced volume on store phones and registers on the trading floor, the removal of roll cages the shop floor, and no public announcements.
Store manager Alastair Hulley said the initiative was a response to a need.
"We've heard from our customers there is a need in the community for a low-sensory shopping experience in the area," he said.
"Our team takes great pride in ensuring the store is quieter and less stressful for customers who want to shop during quiet hour and we look forward to welcoming them in store."
The low-sensory initiative was developed in consultation with disability service providers at Life Without Barriers.