Gunnedah and Liverpool Plains showcased what the regions have to offer in Newcastle recently.
Gunnedah Shire Council’s Chris Frend and Liverpool Plains Shire Council’s (LPSC) Nikki Robertson were among the team, which promoted the regions as a destination at the Newcastle Caravan and Camping Show.
Gunnedah tourism supervisor Chris Frend said Newcastle was the “ideal location to promote the attractions of the Kamilaroi Highway”.
“The target market for promoting travel along the highway are those from the lower Hunter and Newcastle areas, as well as Central Coast and Sydney residents,” Mr Frend said.
“There was a high awareness of Gunnedah, with many mentioning Lake Keepit, Pensioners Hill, koalas and the local scenery.”
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Almost 25,000 attended the four-day expo and Mr Frend said 400 Gunnedah information packs were distributed.
LPSC visitor information centre manager Nikki Robertson said the event was a great opportunity to promote what Liverpool Plains shire offered to tourists.
“The Newcastle region is only a couple of hours drive from the shire making us a perfect destination for people wishing to spend a weekend camping and looking around,” Ms Robertson said.
She said she met a number of people who had positive experiences at the Wallabadah Freedom Camping area, Who’d-a-thought-it lookout, Quirindi Heritage Village, and the feeling of real rural Australia driving from Premer and Spring Ridge to Quirindi.
“There is no doubt that word of mouth endorsement is one of the best promotions for our area when they share those experiences with friends and other RVers and travellers,” Ms Robertson said.