In the lead up to Halloween, Woolworths and Variety the Children's Charity are inviting Gunnedah customers to support sick and disadvantaged children across NSW.
With the financial impact of COVID-19 continuing to affect charities across Australia, Woolworths customers can purchase a $2 wall token with 100 per cent of funds raised supporting children in need.
All funds raised for the Halloween fundraising appeal will assist Variety in their ongoing efforts to support children across NSW, who are facing challenging times as a result of illness, disadvantage or living with a disability.
Woolworths and Variety have been partners for more than seven years and through several fundraising efforts, including the Halloween Token Appeal, have raised over $11 million.
The funds raised have helped families and their children with valuable financial support, along with providing mobility equipment and wheelchairs, communication devices and education aides, medical items and services and therapy services to those children and families in need.
"As the Gunnedah community begins to prepare for Halloween, we know this year's celebrations will be a little different for many of us. We want to provide an opportunity, for those who are able to, to support children in need at the same time, Woolworths Gunnedah store manager, Clay Dawson, said.
"We're constantly amazed by the generous spirit of our customers and the ongoing support they show for our partnership with Variety.
"This year, while shopping for their pumpkins, costumes and decorations for Halloween celebrations at home, we're encouraging customers who are able to support other children and their families in NSW, to make a charity donation or add a Halloween token to their shop."
Variety - Children's Charity NSW/ACT's David Small said the charity was "extremely appreciative" of Woolworths customers' "ongoing support of the work Variety does to give kids and their families in NSW and the ACT a fair go".
"A $2 donation can go a long way in helping families doing it tough in an already challenging year," he said.
The campaign launched on Tuesday and will run through to October 31 in Woolworths stores across Australia.