The state government's Saving our Species program is calling on locals to play the 'name game' and suggest new names for some of the state's threatened species, including Mount Kaputar's new unique shrub.
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Zieria odorifera subsp. copelandii is one of the eight threatened species on the hunt for a new name.
It's a critically-endangered species of flowering shrub found only in Mount Kaputar National Park.
NSW Department of Planning, Industry and Environment's Threatened Species Conservation Manager, Linda Bell, said that 65 per cent of the Australian native species at risk of extinction in NSW are plants, but they struggle to garner the same level of conservation attention and support as their cute and cuddly animal counterparts.
"While conservation of iconic species like the koala and the brush-tailed rock-wallaby will always be critically important, we cannot forget the crucial role our native plants play in the health of all ecosystems across NSW," Ms Bell said.
"The Saving our Species program has invested over $3.3 million to save over 230 threatened plants in the 2019-20 financial year, but we need the community to get behind our plant species too."
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Ms Bell said almost three-quarters of these plants were known only by a scientific name, which are "hard to pronounce and even trickier to remember, making it hard for these plants to find a place in the hearts and minds of our community".
"That's why we're asking everyone to get involved and suggest catchy, easy-to-pronounce names for eight unnamed, but not unloved, threatened species found in NSW," she said.
"This is your chance to make your mark on threatened species conservation in NSW. Whether the name means something to your community or your culture, suits the look of the species or just makes you smile, we want to hear from you.
"We'd especially love to hear name suggestions that recognise the living history of our Indigenous people and their connection to the land on which these threatened species are found."
Submissions for the 'Name Our Species' competition are open now and will close on Friday, August 28.
To enter, visit savingourspecies.online/nameourspecies. Entries will be judged by a panel of threatened species experts from the Saving our Species program.
Winners will be announced on Threatened Species Day, which is held on Monday, September 7, and will be featured on social media and the Saving our Species website throughout September.
The eight species on the hunt for a new name are:
- Nitella partita - algae found in north west NSW
- Acacia meiantha - wattle found in NSW central tablelands
- Acacia baueri subsp. Aspera - wattle found in the Blue Mountains
- Pterostylis ventricosa - orchid found in the Shoalhaven and Southern Highlands
- Diuris bracteata - orchid found between Sydney and the Central Coast
- Pterostylis riparia - orchid found in Barrington Tops
- Zieria odorifera ssp. Copelandii - shrub found in Mount Kaputar National Park
- Phebalium bifidum - shrub found in Capertee Valley
