Now, it goes without saying that he doesn't love the abuse he sometimes gets in his current role as the long-serving Group 4 Junior Rugby League president: he may be a tough Gunnedah farm manager, but he's not a masochist.

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It's the "pleasure" he gets from playing a key role in facilitating rugby league for children that keeps him putting his hand up to do a job that, when combined with the whole picture which is his life, makes him a very busy man and the epitome of an unsung sport hero.

Lennox also coaches the Gunnedah under-13 rugby league side, which is son Mason plays in.

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His great community spirit extends beyond the sports sphere: he serves on the committee at the preschool his four-year-old son, Fletcher, attends.

Lennox juggles all those roles with managing a cotton farm, located some 25 kilometres outside Gunnedah.

He started working at the farm in 2014, after ending his truck-driving days, before being promoted to manager.

He is also a former Gunnedah Junior Rugby League president (his wife, Gemma, served as the league's secretary alongside him).

Lennox held that position for two years, while he has been Group 4 president for five years.

And by the way, he has five sons - the others being James, 21, Bailey, 19, and Lachlan, 18.

Bailey was named Boggabri's best and fairest player and best forward last year.

Lennox said: "You don't expect anything out of it [sports administration], and you probably cop more abuse than you get pats on the back, which is a bit sad.

"That's basically the driving fact: to see the kids happy and playing football ... If someone doesn't do it, who's gonna be there to organise it? And how are the kids gonna play?"

In the current Covid-19 environment, this has been a particularly trying year for Lennox - although the Group 4 season recently got under way.