Gunnedah shoppers are leaving grocery stores with only partially filled trolleys as many shelves remain empty.
There was a definite disconnect in Woolworths on Wednesday as shoppers wandered around, fruitlessly searching for vegetables and meat amid the coronavirus pandemic.
A4 paper hangs from shelves outlining the limits on product types, such as rice, toilet paper and coffee.
In a message to customers last week, Woolworths Group chief executive officer Brad Banducci said the supermarket giant was "working hard to keep our shelves stocked and delivery and pick-up windows available".
"However, as you are no doubt aware, demand is still very high and products are being bought more quickly than usual when they arrive in store," he said.
"To help everyone access the essential things they need, limits are now in place on toilet paper, wipes, paper towels, serviettes, rice and some other items.
"It also, unfortunately, means that toilet paper won't be available for pick-up orders for the time being, but our team will be happy to see if toilet paper is available in store when you come in to pick up your order.
"Our toilet paper suppliers continue to work on meeting increased demand, and we're working with some suppliers to prioritise the production of smaller pack sizes, so we can make more packs available to you this week."
Coles is likewise experiencing shortages.
Both stores have introduced elderly and disabled customers hour from 7am-8am.