In a surprising twist, Gunnedah stock and station agent James Bradford put bulldogs, not cattle under the hammer on Saturday night.
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Mr Bradford donated his time to auction off 10 Gunnedah Bulldogs in aid of the Pink Up Gunnedah campaign for the McGrath Foundation.
The event was organised by Bulldogs and Pink Personalities Reece Jaeger and Oscar King with help from The Gunnedah.
Reece and Oscar lined up on the auction block alongside Aaron Donnelly, Daniel Head, Brady Eason, Matt Barker, Liam Ireland, Jason Smith, Michael Cobb and Rory Harding and will be donating two hours of their time to complete tasks for the winning bidders.
Between the auction, donations and the karma keg, about $2000 was raised.
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Pink Up campaign coordinator Colleen Fuller said it was a good night and plenty of family and friends turned out to support the Bulldogs.
"It was light-hearted and fun; a pleasant night with a good crowd of people," she said.
"There was a bit of fun and games with bidding on different people.
"The draw cards were probably the two personalities."
The Gunnedah co-owner Luke Prout said the event was also good for the pub's coffers and it was "a lot busier than I thought it would be".