When Colleen Fuller kick-started Pink Up Gunnedah, she thought fundraising $20,000 for the McGrath Foundation might be a little ambitious.
Four months on, with help from her huge committee, Pink Personalities and the support of residents and businesses, at least $16,000 is already in the kitty.
October - Breast Cancer Awareness Month - has barely begun and the committee still has plenty of fundraising events marked on the calendar including a pink picnic at Gunnedah Kennel Club complex, Wear It Pink day, cocktail night at Willow and Fli, and Pink Party at The Gunnedah.
More than 10 Pink Personalities are the faces of the campaign and work in industries ranging from mining to accounting to hospitality and radio.
Mrs Fuller said local businesses, schools and community and sporting groups were well and truly on board, running their own events to aid the campaign, such as morning teas and barbecues.
"It's absolutely unbelievable considering it's a drought," she said.
"When I drive around, I see someone or see something for Pink Up.
"I would like to congratulate the town and businesses for every effort they've put into this."
Mrs Fuller said the campaign also benefited the town because the committee was making sure it kept its efforts local.
"What Pink Up has done for the community and businesses has been really exciting to see [because] they've got money out of it [too]," she said.
"I've done it all locally because of the drought.
"It's been a real buzz for the community."
Gunnedah's Pinkest Personality will be crowned at the final Pink Up event on November 2 at the Gunnedah Services and Bowling Club.
- To find out how your business, school or community group can get involved in Pink Up Gunnedah, phone Colleen Fuller on 0429 420 290.
- To keep up-to-date with Pink Up Your Town events, friend Pink-Up Gunnedah Shire on Facebook.