Gunnedah residents and visitors alike braved the chilly breeze on Tuesday night to check out the inaugural NightQuip markets on Conadilly Street.
Local businesses kept their doors open for late night trading, and local artists sold their wares on the kerb.
Willow & Fli's Tana Byrnes said it "was definitely worth staying open" for the night.
"Even if it's one extra sale after 5pm at the moment anything is helpful," Ms Byrnes said.
"For the town morale it was beautiful. It was really good plus a lot of people get to catch up with people they haven't seen for a long time."
Enchanted on Conadilly's owner Jodi Dolbel said she had many families visit her store who had heard NightQuip was being held on the radio.
"It had a really positive vibe and was lots of fun," Mrs Dolbel said.
"The street was really busy with lots of local people as well which is good."
Gunnedah Shire Council's manager economic development Charlotte Hoddle said the council was hoping it would become a regular event.
"We just need to assess it properly but it seems to me that the community responded well to it so it seems logical to me that it would happen again," Ms Hoddle said.
"The streets were absolutely packed, there was a lot of people in town and it was great [for] those extra visitors we had during AgQuip."
There were also food trucks ready to serve a bite to eat, and local musicians, including the Gunnedah Uke-Alypts, showcasing their talents.
The Uke-Alypts performed numerous catchy songs for passersby outside Aldi, and had many tapping away their feet.
The market was a Gunnedah Shire Council initiative in partnership with the Service NSW Easy to do Business Program.