Gunnedah's Pink Up Your Town committee has hit the ground running.
About 50 locals have banded together to raise awareness and funds for the McGrath Foundation in the lead-up to October - Breast Cancer Awareness Month.
The enthusiastic committee, led by coordinator Colleen Fuller, has already held two meetings and launched its campaign last weekend in the CBD, selling boxes of oranges donated by the Hoddle family.
"It's coming along beautifully," Mrs Fuller said.
"We've got heaps of events planned ... [and] we've been spending locally, which is good for the businesses in the drought."
Among the events are a race day at the Gunnedah Jockey Club this month, golf day and pig races in September, and a rock and roll dinner dance in October. The committee will also support Gunnedah Can Assist's Spooky Saturday Mock Debutante Ball in October.
The committee is also hoping to make it into the Guinness World Records for the most people dressed in pink. The aim is to attempt the record at the September markets at Wolseley Park.
"We want people to get involved and do something different, and we're hoping to be the first town on the map for it," Mrs Fuller said.
The committee is also on the look-out for Gunnedah's "pink personality". Nominations closed on Friday and locals Jo Smith, Ashleigh Burns and Ray Williams are among the nominees who will vie to raise the most funds by the end of October. The winner will be named Gunnedah's Pink Personality.
The overall aim of the campaign is to involve all facets of the community, with six chairs chosen to drive participation. Gunnedah South Public School principal Peter Baum will coordinate the education sector, Laurieann Boag is taking care of events coordinating and publicity, radio host Jules Bailey is spreading the word on the air, Michelle Sleather is counting pennies, and Kath Casey is liaising with businesses.
Youth Lacey Riley and Oscar King are also part of the committee and Mrs Fuller said it was "really great to see young people involved in community work".
"It's about everybody having an opportunity to be involved," she said.
"It will lift people up a bit and give them something to think about and take their minds off the sad part of the drought.
"It's a feel-good thing. We want it to be feel-good months of events."
Mrs Fuller said the committee "hasn't left a stone unturned" and she was encouraged by the "wonderful team effort".
"I'm ecstatic. It pushes me. It's driving me all the time. I haven't stopped," she said.
"It's absolutely wonderful the way everyone can work together and organise something so quickly."
- To find out how your business, school or community group can get involved in Gunnedah's Pink Up Campaign, phone Colleen Fuller on 0429 420 290.
- To keep up-to-date with Pink Up Your Town events, friend Pink-Up Gunnedah on Facebook.