Liverpool Plains Shire Council (LPSC) has welcomed Minister for Finance and Small Business Damien Tudehope and NSW Small Business Commissioner Robyn Hobbs to town.
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The two state government representatives spoke to the LPS' small businesses about "the problems they face, listening to their suggestions, acknowledging the cost of the drought to their enterprises and providing a commitment to ongoing support".
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LPSC mayor Andrew Hope said the visit was a further strengthening of the council's collaboration with the government and the commissioner "towards assisting local business through targeted programs and encouraging economic development in the sector".
"The collaboration has provided the opportunity for a number of entrepreneurial shire residents to explore and learn more about successfully finding a niche in the agritourism market," Cr Hope said.
"A number of local businesses have also taken part in free workshops on how best to add the 'wow factor' when showcasing their goods through visual merchandising.
"Commissioner Hobbs pointed out 'how high quality visual merchandising can have a significant impact on how a town is perceived, revitalise local businesses, highlight the importance of shopping local whilst being affordable for operators in rural communities such as ours'."
Cr Hope said the council's collaboration with the office of the Small Business Commissioner provided many opportunities.
"[It provides] the opportunity for council to share opportunities with the shire's business community, to attract workshops and events supporting and empowering them, assisting both existing and potential businesses in various ways, access to high quality business advice and advisors with access to world class tools, plus assisting small businesses to operate as professionally, as efficiently and as successfully as they can," he said.
"In small business, things can be a challenge at the best of times, and this drought is making survival even harder for many. Assistance for small business is vital, they are, after all, the lifeblood of our towns and villages."
Small business operators can contact the council's economic development officer Ian George for more information via 6746 1755.