A bunch of "sexy, average Joe kind of guys" have put their skin in the game of raising funds for drought support by taking part in a calendar shoot.
Rural blokes in the Tamworth, Gunnedah, Narrabri and Moree areas have been having a laugh while hoping to raise a good lump of cash for the cause.
The project is the brainchild of Baan Baa-based photographer Jessica Schmierer, who said the response to her social media call-out for help had been "really overwhelming".
She hopes to have the calendar ready in the next few months and plans to hand over the funds raised to the Lions Club of Boggabri for distribution.
Mrs Schmierer usually shoots portraits, community events and weddings, but has put her hand to some tastefully done but cheekily risque shots for this project.
"The models are aged from about 18 to about 68 and they're ... all posed differently, all from different professions," she said.
"It's all been pretty humorous and entertaining."
Mrs Schmierer said she'd chosen the recipient club "after talking to a lot of local farmers and friends out here".
"A lot of them said most of their help has come from the Lions Club and the Rotary, so I pitched the idea to the Lions Club of Boggabri," she said.
And the money will be for "not just farmers but contractors, women on the land - everyone related to the drought".
"One model, a friend who owns a spray contracting business, says they find it hard to get any help because ... they're not farmers - even though the people hiring them are solely farmers, and they're not hiring."