Gunnedah Shire Council has had a face-lift with the announcement of a new marketing brand this week.
The new look includes a bright fingerprint logo, a positioning line "Open New Horizons", and consistent messaging of Gunnedah shire being open to opportunities.
The council engaged Kent Woodcock Creative Solutions one year ago to begin developing a blueprint for the new brand roll out, after it was recognised the previous branding was inconsistent.
Gunnedah's deputy mayor Rob Hooke said the council was "really excited to see this project roll out further in the coming months and into the future".
"This brand will improve our image, give us focus and open up a new way forward in promoting the Gunnedah shire as a unified entity and a successful place to live, work, invest and prosper," Cr Hooke said.
"A fingerprint is what inspired this design because it is our people who make us unique. The fingerprint represents every individual coming together to create our amazing community.
"Our brand showcases that when you come to Gunnedah to live, work or play, you will open new horizons."
Key members of the community attended numerous workshops and gave their thoughts over the year period on what they believe the shire represents.
The brand was officially launched to focus groups involved in the process on Wednesday night, and will be revealed to the wider community at the council's Gunnedah show stand on Saturday, April 27.
This launch was the beginning of the process to implement the brand across the shire and the council's buildings, communication channels, and signage.