Exporters in the Namoi Valley are being invited to network and broach opportunities on a seven-day tour of the Ningbo region in China.
The Namoi to Ningbo Study Tour in May is being organised by Namoi Unlimited and the Australia China for businesses and organisations looking to make inroads in China.
Namoi Unlimited chair and Gunnedah mayor Jamie Chaffey said it was a key time for Namoi's exporters to form partnerships because the region was known globally for its "world-class food and fibre".
“Demand for quality food in China continues to grow, and as diets become more western, we will see an increased demand for beef, grain, sheep and goat meat along with speciality grains, dairy, fruit and vegetables," Cr Chaffey said.
"There is strong interest in our region and respect for our farmers.
“With the right advice and strategic planning, we are potentially well placed to help feed and clothe the world’s growing population.”
There is strong interest in our region and respect for our farmers.Jamie Chaffey, Namoi Unlimited
It will be Namoi Unlimited's second trip to China, with the aim of building on previously established relationships with export advisors, industry and government officials.
“The importance of our second visit to Ningbo in China’s Zhejiang province cannot be understated," Cr Chaffey said.
"Ningbo is an important centre for trade and economic activity and home to one of the world’s biggest seaports.
"Our relationship with the agricultural bureau has grown into a strategic relationship with the foreign affairs bureau, which will hopefully be formalised in May."
Attendees will attend briefings, meetings with importers and events in Shanghai, Guangzhou and Ningbo, and attend a showcase dinner featuring produce from the Namoi region.
China is the first facilitated market opportunity identified by Namoi Unlimited as part of its Trade and Investment Strategy, which aims to facilitate investment, accelerate trade and increase agricultural productivity and innovation in the Namoi region.