AgQuip 2017 | Field Day's 45-year history in Gunnedah region

SHOWTIME: Gunnedah gears up for its 45th AgQuip on August 22.
SHOWTIME: Gunnedah gears up for its 45th AgQuip on August 22.

In 1973, the Queen opened the Opera House, the voting age went down to 18 and Gala Supreme won the Melbourne Cup. 

But in Gunnedah, 1973 marked the start of an event that would eventually grow to become the largest agricultural field days in the country – AgQuip.

AgQuip forever changed the way agricultural products and services are sold to people on the land in Australia. 

It was the first truly commercial sales promotion run by marketing people, bringing and selling products and services to country people, says Max Ellis, AgQuip’s founder.

AgQuip also spelt the end of the major city shows like the Royal Easter Show as venues for agricultural machinery.

By taking the machinery to where it was being used, AgQuip catered for the needs of rural producers. For many companies it became a rare chance to talk directly with the people the products and services were created for.

The 45th AgQuip will be held in Gunnedah for three days from August 22.


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