Mullaley business Lively Linseeds leads way on new country of origin labels

GAME CHANGER: Federal Member for Parkes, Mark Coulton, Lively Linseed’s Jacqueline Douglas, and Assistant Minister to the Deputy Prime Minister, Luke Hartsuyker. Photo: Contributed

GAME CHANGER: Federal Member for Parkes, Mark Coulton, Lively Linseed’s Jacqueline Douglas, and Assistant Minister to the Deputy Prime Minister, Luke Hartsuyker. Photo: Contributed

A MULLALEY business is playing a leading role in helping consumers make the home-grown choice.

Parkes MP Mark Coulton said Lively Linseed Products is among the growing number of local businesses adopting Australia’s new Country of Origin Labelling (CoOL) early.

Mr Coulton hosted the Assistant Minister to the Deputy Prime Minister, Luke Hartsuyker, on a visit to Lively Linseed, and commended the family-owned business for implementing the new system well ahead of the June 30, 2018, deadline.

He said it was encouraging to see local businesses like Lively Linseed leading the way on the changes, inspiring more to follow in its example.

“It would be great to see more businesses adopt the changes ahead of time,” Mr Coulton said.

“The federal government is helping businesses with the process, with a range of assistance available, including an online tool to help them identify appropriate labelling for their products.”

They want to know where their food is grown, made or packed, and how much is sourced from Australian farmers. - Luke Hartsuyker

Minister Hartsuyker said food origin transparency is a growing trend internationally and Australians are no different.

“They want to know where their food is grown, made or packed, and how much is sourced from Australian farmers,” Minister Hartsuyker said. 

“As an early adopter of CoOL, it’s exciting to see Lively Linseed putting this information front and centre on their range of healthy nutritional products manufactured from linseed grown on NSW farmland. 

“For most food made, grown or produced in Australia, labels will feature the kangaroo in a triangle symbol and a bar chart indicating the percentage of Australian ingredients.

“Australian produce has an enviable reputation of high-quality and clean and green and consumers have a right to know where their food comes from.”

The tool and other support for business can be found at business.gov.au/foodlabels or by calling the contact centre on 13 28 46. 

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